AIPIA World Congress preview

Kezzler takes IoP technology to China

By Jenny Eagle

- Last updated on GMT

The Kezzler team. Photo: Kezzler.
The Kezzler team. Photo: Kezzler.

Related tags AIPIA IoP digitalization

Kezzler joined the China Council for the Promotion of International Trade (CCPIT) and Innovation Norway on a State Visit to China last month, as it welcomed incoming CEO Christine Akselsen.

The week long programme, with HM King Harald and HM Queen Sonja of ​Norway, took Per Christian Myklebost, head of products, Kezzler, to Beijing and Shanghai including the Norway-China Business Summit 2018 (October 16) where the focus was ‘Pioneering Sustainable Solutions’.

Food safety

Kezzler CCA

Kezzler’s expertise lies in serialization, track & trace and digitilization for the Internet of Packaging (IoP).

Akselsen joined the company in April replacing Thomas Körmendi​ who has become CEO of Elopak Group. Prior to that she was CEO of Sweet Protection. 

Kezzler currently deploys its technology across China for major brands, from food products to consumer goods, helping companies fight the multi-billion dollar counterfeiting industry and ensuring food safety.

Serialization is the process of assigning a unique identifier to individual products. This can be applied to a product or packaging through any kind of carrier, such as a human readable code, a QR code or NFC. 

Consumers can also verify that the products they purchase are authentic. 

I am excited to join Kezzler at a time where digitalization of products is at an inflection point. The Kezzler technology platform leveraged through partnerships with packaging, licensing and management consulting organizations holds great promise,​” said Akselsen.

Implementation of the Kezzler product platform will significantly contribute to an increasingly transparent product value chain with no room for fraud or counterfeiting. For all real brand companies as well as government agencies, this should be their core focus going forward​.”

AIPIA World Congress

Kezzler is hosting a session at the AIPIA World Congress​ (November 19-20) in Amsterdam on Tuesday November 20 at 10am presenting case studies​ on three of their biggest mass serialization projects, including the technical challenges they faced along the way.  

Title: 'What we have learned so far serializing in the real world​' 

Time and date: 10am-10:30am on November 20

Description: Wonder what it actually takes to serialize 6 billion products? In this presentation we will share some of our experiences from deploying mass serialization in the real world.

We will discuss some of the physical, organizational and technical challenges we had to deal with - covering three of our bigger projects, each with its own unique challenges. 

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