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Dove Chocolate jumps on flavor bandwagon inspired by latest trends

By Anthony Myers

- Last updated on GMT

Dove's new on-trend chocolate bars
Dove's new on-trend chocolate bars

Related tags Npd

Bourbon Vanilla, Salted Caramel, Raspberry Rosé and Almond Brittle flavors bring a modern twist on 'Silky Smooth' in 2019.

Mars Wrigley Confectionery has announced a new line-up of Dove chocolate bars in a variety of different flavor combinations inspired by the latest culinary trends.

The flavors include: Bourbon Vanilla Dark Chocolate; Salted Caramel Blonde Chocolate; Raspberry Rosé Dark Chocolate; Almond Brittle Milk Chocolate, Dark Chocolate and Milk Chocolate.

"Our chocolate-loving consumers are always looking to up the ante with their treats​," said Leslie Philipsen, brand director, Dove chocolate. "We challenged ourselves to bring creative, culinary-inspired flavors like salted caramel and bourbon vanilla and pair them with our signature silky smooth chocolate. We want this new Dove taste experience to give our fans a whole new reason to fall in love with chocolate​."

Fans will be able to find the new Dove Chocolate Bars in the candy aisle nationwide (US) at local food, mass and drug stores from December 2018 with a suggested retail price starting at $1.99 for a 3.3oz bar.

Related topics Manufacturers Chocolate Mars

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