The premium British chocolatier has announced the opening of its New York store, at 441 Lexington Avenue, as part of a global expansion program including new outlets in Japan and Scandinavia.
The business was founded in 1993 by Angus Thirlwell and Peter Harris and has traded under the Hotel Chocolat brand since 2003. The Group sells its products online and through a network of stores in the UK and abroad and has a cocoa plantation and eco-hotel in Saint Lucia, offering 'complete cocoa immersion thorough tree-to-bar experiences and wellness treatments'.
Thirlwell, who is also the group's chief executive officer, said: “As we evolve into international markets, our core ‘More Cocoa, Less Sweet’ mantra gains traction across the globe. In Tokyo, our hot chocolat and sculpted chocolate batons were an instant sell-out, whereas New Yorkers went wild for our peanut pralines when we opened. This is a hugely exciting time to be at the helm of Hotel Chocolat, as the brand continues to grow and prove popular with locals in overseas markets, making more people happy through the power of chocolate.”