Consumer insights

NCA’s digital hub helps unravel Christmas for confectioners and consumers

By Anthony Myers

- Last updated on GMT

Pic: GettyImages
Pic: GettyImages

Related tags Seasonal Christmas Nca

More than 90% of Americans will share or gift chocolate and candy this holiday season, according to the National Confectioners Association.

Christmas is a time to celebrate with loved ones, and this year, the National Confectioners Association (NCA) has announced the launch of its brand new ‘Winter Holidays Central’ digital hub to share fun facts and resources for consumers seeking to manage their sugar intake, and learn how wintertime treats can play a unique role in holiday traditions.

From hanging candy canes on the Christmas tree to sharing a box of chocolates with family and friends, the holidays are a time of nostalgia and making new memories​,” said John Downs, president and CEO of the National Confectioners Association. “We are proud to play a special part in these time-honored celebrations and deliver festive treats to consumers. This year, we’re providing people with the information, options and support they need to make informed choices​.”

Festive facts: How Americans Enjoy Holiday Treats 

1 –93% of Americans Agree That it is Okay to Enjoy Holiday Treats

Throughout the year, most Americans enjoy chocolate and candy two to three times per week, averaging about 40 calories per day. Americans understand that chocolate and candy are treats and use moments like the holiday season as an opportunity to talk about balanced treating. Nearly 90% of parents use the winter holidays to discuss the importance of balance with their children, and while most report having these conversations year-round, many use the holidays as a conversation starter.

2 – Empowering Consumers with More Information, Options and Support

America’s leading chocolate and candy companies have come together for a five-year commitment with the Partnership for a Healthier America to provide consumers with more information, options and support as they enjoy their favorite treats this holiday season, and year-round.

3 - Sharing Holiday Treats During the Most Wonderful Time of the Year

The winter holidays are a moment for sharing and enjoying treats with loved ones. In fact, 93% of Americans say they plan to include chocolate and candy in stockings or give confections as gifts to friends and family this holiday season. Foil-wrapped chocolates are the stocking stuffer of choice, followed by candy canes and small boxes of chocolates.

4 – What’s the Right Way to Enjoy a Candy Cane?

When it comes to how Americans enjoy a classic seasonal favorite, the candy cane, a recent survey showed that 72% of Americans enjoy a candy cane starting on the straight end, while 28% start on the curved end.

For more information about chocolate and candy and the winter holiday season, including tips and more fun facts, check out the NCA’s​.

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