Nestlé attempts to lift winter blues with KitKat’s ‘Make a Break For it’ promotion

Nestlé’s iconic KitKat bar is starting 2019 with a new on-pack promotion offering consumers in the UK and Ireland the chance to win a holiday break to one of 10 warm, exotic destinations – including Barbados, Cuba, Miami and Thailand.

Each holiday prize, worth up to £8,000, is available to be won instantly by purchasing a promotional pack of KitKat and finding a Lucky Winning Bar and winning ticket inside.

The special winning chocolate bar will feature the name of the ‘dream holiday destination’ written on it in white chocolate, providing a fun and exciting way for consumers to discover their prize.

Sascha Macchi, KitKat brand manager, Nestlé UK said: “We are very excited to launch this new fun promotion. January can seem a bit of a bleak month, with many of us getting tired of the cold winter weather, the dark nights and short days. Therefore, the chance to win amazing holidays to warm, exotic destinations such as Miami, Cuba, Thailand and Barbados is certain to be hugely appealing​.”

Nestlé says there will be a further ‘100 getaway goodies’ to be won every day during the promotional period with prizes including KitKat branded passport covers, sun visors, beach towels, luggage tags and more. These can be won by entering online the unique promotional code found inside packs to discover instantly if they are a winner. 

Promotional packs including KitKat 4 Finger, KitKat Chunky, KitKat 2 Finger and KitKat Bites are available across the UK and Ireland from this week and the promotion will be supported by a new media campaign from February 4.