Givaudan, the world’s leading flavor and fragrance company, has opened a new Flavors Technical and Commercial Center in Casablanca, Morocco.
The CHF 1.2 million ($1.22m) investment is part of the company’s 2020 high-growth markets strategy and says it demonstrates its ongoing commitment to the Maghreb and West Africa regions.
Louie D’Amico, president of Givaudan’s Flavor Division, said: “Our new centre in Casablanca will enable Givaudan to meet the evolving needs of our food and beverage customers for innovative taste and flavour solutions. Through our local presence, customers will benefit from a faster response as well as access to a wider range of Givaudan’s global capabilities in flavours and extracts.”
The center will allow the company, for the first time in Morocco, a full range of flavor application capabilities from one location serving customers in the savory, beverages, sweet goods, dairy and snacks segments. The 600-square-metre facility integrates application labs with specialised technologies along with commercial spaces for customer taste and smell experiences.
It will serve customers in Algeria, Morocco, Tunisia, Senegal, Malta, Ivory Coast and Guinea, with additional support for creation from Givaudan’s Flavor Development Centre in Dubai and its Regional Innovation Centres in the Netherlands and Switzerland.
Speaking at the opening, Henning Hartnacke, EAME commercial head, said: “By bringing innovation capabilities, consumer understanding and advanced flavor technology to Morocco, Givaudan is demonstrating our commitment to be closer to our customers and strengthening our presence in Africa and the Middle East.”