Nestlé has introduced a new variation of its iconic Milkybar, introducing white and milk chocolate for the first time.
Called Mix Ups, the newly invented Milkybar chocolate buttons will begin appearing in shops across the UK and Ireland from this week in both sharing bags and single packs. Each selection contains a mix of classic Milkybar white chocolate buttons with a cocoa filling and milk chocolate buttons with a milky filling.
Last year, the world’s first 30% less sugar chocolate bar, Milkybar Wowsomes, became the first under the Milkybar brand to use two different types of chocolate in the same product and now Milkybar Mix Ups sees milk and white chocolate mixed up in Milkybar original range, said Nestlé.
The individual Milkybar Mix Ups chocolate buttons are made using a similar technique to the way a Rolo is made and are being produced on the Rolo production line with the same, tried and tested, milk chocolate recipe as Rolo.
Along with Milkybar mini eggs, it is the first time that any Milkybar product has been made in Newcastle, away from its more usual home of York.
Alberto Pisanello, assistant brand manager for Milkybar, said: “We get a lot of requests from Milkybar fans who have been asking us to mix white chocolate with milk chocolate for a long time but it’s not something we’ve done before with original Milkybar.
“Milkybar is famously white chocolate so it needed to be something special if we were going to mix things up. We think Milkybar Mix Ups are very special.”
The company said Milkybar Mix Ups go on sale over the next few weeks in all major retailers as a single 32.5g pack, a 78g pouch, a 95g sharing bag and a larger 196g ‘more to share’ bag.