GODIVA launches two new Easter eggs, as demand for premium chocolate grows

By Anthony Myers

- Last updated on GMT

GODIVA Dark Chocolate Bunny is in the stores for Easter. Pic: pladis
GODIVA Dark Chocolate Bunny is in the stores for Easter. Pic: pladis

Related tags Easter egg pladis

pladis UK&I is tapping into the crucial Easter sales period with the launch of two Easter ranges for its £10.2m ($13.5m) premium chocolate brand GODIVA.

Luxury chocolate brand GODIVA has launched two new Easter eggs as the confectionery industry gears up for the crucial seasonal sales period.

Owners pladis, the global snacking company behind some of the UK’s most loved and iconic brands, is driving incremental Easter sales for its premium brand with GODIVA Bunny, available in Milk and Dark chocolate variants, while GODIVA Mini Eggs will come in a ‘box of eight indulgent filled chocolate eggs’.

We already have a strong year-round presence with our core range of GODIVA products​,” said Sarah Horowitz, director of the New Ventures Business Unit at pladis UK&I. “However, Easter presents a key sales opportunity, with chocolate sales boosted by £292 million in 2018​.

Following strong consumer appetite – and a 3.9% growth  – in premium chocolate last year, we’re excited to bring two new luxurious and seasonal products to market in time for Easter 2019​.”

GODIVA Bunny Milk Chocolate and Dark Chocolate will be available in 100g packs for an RSP of £4 ($5.30), while GODIVA Mini Eggs will be available in a 90g box of eight eggs for an RSP of £5 ($7.95). They will be launched in Sainsbury’s stores in the UK and online retailer Ocado.

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