Our article that reported on a speech by Derek Chambers, a Paris-based trader in ‘semi-retirement’ to a recent Cocoa Merchants Association of America conference calling on the industry to revaluate its stance on sustainability and end duplication, caused a stir, to say the least, and was the most shared story on social media.
Speaking at the same CMAA conference as Chambers, mobile and digital marketing guru Tom Daly gave a fascinating talk on how Blockchain can help the cocoa industry tackle consumer expectations on privacy, trust and traceability. The article gained lost of traction on our channels.
The confectioner’s new look connects with contemporary ideals and styles – an also our followers across social media, who made it our third most-read this week.
Olam Cocoa’s announcement that it is making further commitments to end deforestation and forest degradation in its entire cocoa supply chain worldwide, also proved popular with visitors to CN.
Former CN editor Oliver Nieburg’s podcast on how Ecuador’s efforts to create value at origin could be damaged by the EU’s recent regulation of heavy metal cadmium in chocolate, hit the right notes across our channels this week.
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