Nestlé says its sugar-free Easter Egg is in response to consumer demand and to offer products that provide health, nutrition and well-being.
20 market categories
The company opened its first factory in Brazil in Araras (State of São Paulo) in 1921 for the production of condensed milk Milkmaid, later known as Leite Moça and now owns 31 plants in São Paulo, Minas Gerais, Bahia, Pernambuco, Goiás, Rio de Janeiro, Rio Grande do Sul and Espírito Santo.
Its Brazil portfolio comprises 20 market categories and its affiliates are present in 99% of Brazilian households according to a study by Kantar Worldpanel.
"The launch of sugar-free Easter egg results from this study. In addition to the Nestlé quality, we were concerned with offering a different product, which is hand-crafted and presented in 100% handmade recycled packaging,” said Keila Broedel, seasonal marketing manager, Nestlé.
“This launch extends the significant range of options we offer to our customers."
Kit Kat Egg
Nestlé's 2019 Easter range is complemented by other launches such as the Kit Kat White Chocolate Egg, the special (and limited) Garoto 90 Years and Alpine Gianduia edition, besides the traditional Prestige, Galak, Talento, Surprise, Batom, among others available in Brazil.