James Cadbury launches limited edition luxury Easter Eggs

By Anthony Myers

- Last updated on GMT

Love Cocoa's new, luxury Easter Egges. Pic: Love Cocoa
Love Cocoa's new, luxury Easter Egges. Pic: Love Cocoa
Love Cocoa, the luxury chocolate brand created by the great-great-great grandson of John Cadbury, announces new range for Easter – and plans to upscale production in 2020.

James Cadbury’s Love Cocoa brand has launched Dream Eggs, a collaboration with award-winning British chocolatier, Gabriella Cugno.

The Love Cocoa founder is the great-great-great grandson of John Cadbury and has confirmed that his company has plans to upscale production in 2020 with a more mainstream filled egg.

After turning down an investment deal on Dragons’ Den in December 2018, Love Cocoa has gone from strength to strength, with annual turnover projected at £750,000 ($979,000) having grown 300% in the past year and aiming for £1.25m ($1.63m) next FY. Its products are now stocked in the UK in Paperchase in addition to John Lewis, Harvey Nichols, Planet Organic and Fenwick.

Chocolatier Cugno hand-crafting the Dream Eggs from a small production kitchen in London. The ‘yolk and white’ is made using the finest, freshest ingredients from Broadway Market in Hackney. Love Cocoa’s award-winning chocolate is set in shape before adding the creamy chocolate ganache and unique 'yolk' centre. A handcrafted batch of just 300 eggs takes three days to complete.

I am constantly looking for new ways to excite Love Cocoa fans. With the 100-year anniversary of the Cadbury Creme Egg on the horizon, and with Easter being one of my favorite times of year, I wanted to create a luxury, ethical offering for the British public​,” Cadbury said.

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