Following a successful launch in the US, Mars has announced it is rolling out its anticipated M&M'S Hazelnut Spread Chocolate Candies in Canada this week.
The highly-anticipated M&M's variation featuring a creamy hazelnut spread centre, covered in milk chocolate is the brand’s second new soft centre innovation after M&M's Caramel, which launched in 2017.
"Our fans have been eagerly awaiting the arrival of M&M's Hazelnut Spread Chocolate Candies in Canada, and we're so excited to finally be able to release this new product," said Jaclyn Sutton, head of marketing and strategic demand at Mars Wrigley Confectionery Canada. "We're constantly innovating at M&M's, exploring new ideas and flavors, to keep our fans excited and engaged," she said.
M&M's Hazelnut Spread Chocolate Candies are the latest in a lineup of announcements and innovations from the brand. The new flavor launches on the heels of Flavor Vote 2019, which features three new international flavors from around the world, available in Canada until June 24th, and just months following the launch of M&M's first-ever chocolate bar.
The new candies are now available in Canada’s retail stores nationwide in ‘an eye-catching teal package’ ― in Singles (1.35 oz.), Share Size (2.53 oz.) and Sharing Size Stand Up Pouch (8.3 oz.).