de Mendez will lead Godiva’s expansion across the regions by taking the iconic brand’s Belgian craftsmanship and premium chocolate into new products and categories, accelerating distribution channels, entering new markets, and leveraging global insights to build upon the success of Godiva Cafés throughout the region.
He joins Godiva with more than 25 years of expertise in retail, F&B, and customer experience as well as strong global leadership. Most recently, de Mendez was the managing director, France and International at Optical Discount, Afflelou Group, where he played an integral role in growing the business by driving innovation and making its products more accessible to consumers while retaining the brand’s prestige.
His CV states that he has successfully led international businesses in accelerating their expansion, defining their brand strategy, ensuring operational excellence, and making powerful connections with consumers
“We are delighted to welcome Olivier and his tremendous leadership capability to our Godiva family,” said Annie Young-Scrivner, Godiva’s CEO. “Through his years of experience working for large-scale, global brands, he has acquired a deep understanding of the UK and MENAT markets, which will be an incredible asset to us as we grow our business 5X over the next six years. Olivier is a truly inspirational leader with a clear commitment to developing future talent and a performance driven culture - a top priority for us at Godiva.”
Godiva Chocolatier is the global leader in premium, artisanal chocolate. The company was founded in Brussels in 1926 by Belgian Chocolatier, Pierre Draps
“I am honored and delighted to join the Godiva family and help lead this wonderful Belgian brand that is beloved around the world,” said de Mendez. “I believe that innovative and meaningful customer engagement and close collaboration across teams are paramount to building sustainable growth and success. I look forward to bringing my insights and knowledge to Godiva at a time of unprecedented growth for the business.”