pladis, one of the world’s leading snacking companies and owner of biscuit brand McVitie’s, has announced it is sponsoring the British Tokyo 2020 Olympic Games Team with McVitie’s joining its roster of official partners.
With just over a year to go to the Games, the well-known UK biscuit brand has signed a partnership with Team GB until the end of 2020 that will be activated through consumer promotional activities, retail partnerships and internal colleague programs.
Team GB is independently funded and its commercial partnerships, such as the one with McVitie’s, allows it to fund its objective of taking athletes and sports to the summer and winter editions of the Olympic Games, said Nick Bunker, managing director at pladis UK&I.
“We’re incredibly proud to be working with Team GB, bringing together Britain’s favorite team with Britain’s favorite biscuit brand. We know that the nation is passionate and proud of its British sporting heritage as are the 22 million households up and down the UK who feel equal love for our McVitie’s brand, so this partnership feels like a very natural fit.
“We have exciting plans for the partnership and are looking forward to seeing it come to life ahead of the much-anticipated Games next year.”
Speaking on behalf of the British Olympic Association, who select, manage and lead Team GB, commercial director Tim Ellerton, said: "We're delighted to welcome a great British brand in the shape of McVitie’s to the roster of supporters for Team GB as we head towards Tokyo.
"McVitie’s come on board at the perfect time as we prepare to launch our one year to go campaign for Tokyo 2020, which we have no doubt will be an incredible Olympic Games."
The news comes just a week after McVitie’s announced it is partnering with mental health charity Mind, to launch a new campaign ‘Let’s Talk’ aimed at promoting mental wellbeing by encouraging people across the nation to get talking.