NCA unwraps new digital resources for National Candy Month

The National Confectioners Association (NCA) has launched National Candy Month Central​, a digital hub for facts about chocolate, candy, gum and mints.

The annual month-long sweets fest highlights innovation in the confectionery industry, as well as recognizing US firms ‘who proudly make the special treats that bring people together during holidays and family celebrations’.

"National Candy Month is a time to honor the classic American manufacturing success story of the confectionery industry​," said John Downs, NCA president & CEO. "We're excited to share the stories of the companies and individuals who make the confections many of us enjoy throughout the year, especially as those companies empower consumers to treat in a way that fits into a happy, balanced lifestyle​."

As part of the NCA’s ‘Always A Treat’ initiative, Downs said the confectionery industry is committed to providing consumers with information, options and support as they enjoy their favorite treats. “Leading chocolate and candy makers have pledged to offer half of their individually wrapped products in sizes that contain 200 calories or less per pack by 2022, and 90% of their best-selling treats will display calorie information right on the front of the pack. This proactive effort is part of the, a five-year commitment with the Partnership for a Healthier America that began in 2017​.”

America's confectionery manufacturers directly employ nearly 54,000 people and have a direct economic impact of more than $35bn. The NCA estimates that the industry provides more than 600,000 American jobs in related fields, such as retail, agriculture and shipping.