Zappar wins Augmented World Expo award

By Jenny Eagle contact

- Last updated on GMT

Related tags: AIPIA, AR

Zappar is celebrating after winning an Auggie Award at the AWE (Augmented World Expo) for its 7-Eleven Always on AR campaign.

Now in its 10th​year, the annual Auggie Awards​ recognize the best-of-the-best in spatial computing (AR & VR). 

ZapWorks Studio 6

Speaking to Keith Curtain VP business development, Zappar, at AIPSA (Active Intelligent Packaging Summit Americas in New Jersey (June 3,4) he said the campaign involved a rollout of Zappar-powered AR experiences across 10,000 7-Eleven stores across North America as part of its ‘always-on’ digital strategy.  

This included everything from Deadpool-themed AR transforming the in-store experience for shoppers, to mini-games, redeemable rewards and selfie opportunities.  

It also saw a Reese’s themed football high score attack, the opportunity for a signed selfie with Dallas Cowboys star Dak Prescott and a partnership with Red Bull that brought the irrepressible Pac-Man chomping into AR, adding a ‘whole new dimension of fun for shoppers’ who earned in-store rewards for taking part and sharing content.

Zappar also recently expanded its AR content creation platform ZapWorks Studio, with more features for building immersive augmented, virtual and mixed reality experiences.

This update is our most impressive release to-date and makes ZapWorks Studio one of the most versatile and scalable AR platforms currently on the market, continuing our mission to build the most accessible, affordable and feature-rich toolkit for AR creators across the globe,​” said Caspar Thykier, CEO/co-founder, Zappar.

ZapWorks Studio 6 aims to put more power and functionality into the hands of the creative community.  

Curtain said this level of control means AR creators can build the widest range of fully customizable AR experiences possible without compromising on speed or ease of use.

Features include:

  • World Tracking —​ In addition to best-in-class image tracking, ZapWorks Studio 6 gives AR developers more creative freedom with the addition of world tracking powered by ARKit & ARCore. Build once and instantly publish across both iOS and Android.
  • Beta Mobile WebAR support — ​Mobile WebAR support for ZapWorks Studio is now available in open beta. In the long run mobile WebAR will help to circumnavigate the perceived user friction of an app download and associated installation time while retaining all-important access to first-party data.
  • Face Tracking — ​Studio now supports powerful computer vision facial tracking algorithms, enabling AR developers to create more expressive face-tracked experiences using ZapWorks Studio’s new built-in UI.  
  • Sketchfab integration —​ Access to Sketchfab’s extensive library of over two million 3D models, characters, scenes, and environments directly in ZapWorks Studio. Powered by Zappar’s support for the gITF 3D model format, creatives can search and import chosen models quickly and reliably.

The 2019 Auggie Award Winners:
Best Art or Film
Winner: The Navigator, Meow Wolf
Best Campaign
Winner: ​7-Eleven Always on AR by Zappar
Best Consumer App
Winner: NYTimes App by the NYTimes
Best Creator or Authoring Tool
Winner​: Lens Studio 2.0 by Snap
Best Developer Tool
Winner​: 8th Wall Web by 8th Wall
Best Enterprise Solution
Winner​: Atheer AiR Platform by Atheer
Best Game or Toy
Winner​: Create by Magic Leap
Best Headworn Device
Winne​r: RealWear HMT-1 by RealWear
Best Interaction Software Tool
Winner​: Neurable DK1 by Neurable
Best Societal Impact (new category this year) presented by Virtual World Society
Winner​: VR Medical Experiential Training by ORamaVR
Startup to Watch
Winner​: Lexset.ai

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