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MIA debuts at Summer Fancy Food Show

06-Jun-2019 - Last updated on 06-Jun-2019 at 08:44 GMT

MIA will launch new lines at this year's Summer Fancy Food Show

Related tags Madagascar Premium chocolate

Madagascar’s ethical bean-to-bar company also announces partnership with Belgium’s Chocolate Source at this year’s show.

Premium ethical chocolate brand MIA has announced it is attending the 2019 Summer Fancy Food Show for the first time, joining the exclusive line-up from Belgium’s Chocolate Source at stand 5564.

Belgium’s Chocolate Source will initially launch five MIA flavors, a 75% Dark Chocolate and four inclusion bars in a 65% dark chocolate base: Almond & Coconut, Cranberry & Hazelnut, Candied Orange and Baobab & Salted Nibs.

Christophe Van Riet, founder of Belgium’s Chocolate Source, said: “Partnering with a brand is a major investment in time and resources so we make our selections carefully. We chose MIA as our newest member because the brand embodies the strongest market trends in craft chocolate: high quality, positive impact on producer communities, single origin and bean-to-bar. We’re really excited to complement our portfolio with a brand that offers value to the flavor-driven foodie and conscious consumer alike.”

Produced from bean-to-bar in Madagascar, MIA’s Made-In-Africa business model is founded on the promise to ‘create amazing food that does good’. MIA says it delivers on its promise by creating three times more value (than cocoa) for communities in Africa thanks to sourcing delicious African ingredients and making finished chocolate locally in Madagascar. The brand also contributes 1% of sales to 1 for Change, a social development program that funds projects in Africa.

MIA Co-founder Brett Beach said: “We are extremely proud to represent the excellent craftsmanship and flavor from Africa in such a competitive and developed industry. The Made-In-Africa ethos is at the heart of our brand values but it’s not the first thing visitors experience when they visit our stand. We first sample the chocolate because MIA is a flavor-driven brand and we firmly believe that Africa can compete on quality. We look forward to making a lasting contribution to both the craft chocolate movement and the concept of fair trade in the US market.”