1-800-FLOWERS.COM has announced it was the successful bidder for food gourmet business FTD Companies, including the Shari’s Berries brand, at an auction held on July 31.
A leading provider in the US of gifts designed to help customers express, connect and celebrate, 1-800-FLOWERS.COM said the company plans to gradually integrate the Shari’s Berries brand into its operating platform and to work to reposition the brand as a premium provider of dipped berries and other gourmet treats.
Chris McCann, CEO of 1-800-FLOWERS.COM, said: “We are very excited to have been the winning bidder for the Shari’s Berries brand and we are looking forward to getting final court approval and closing the transaction later this month. Shari’s Berries is a leading provider of dipped berries and other specialty treats with strong brand awareness and a 15-year heritage in the gourmet gift industry. We see Shari’s Berries as an excellent fit in our ‘all-star’ family of brands and the acquisition will help further expand our authority position as a leader in the growing gourmet food and gift baskets space.”
The company’s winning bid of $20.5m includes the acquisition of certain assets of FTD’s gourmet food business, including more than 450 domain names, copyrights, trademarks, customer data, phone numbers and other intellectual property.
“As with all of our brands, we will focus on driving strong top and bottom-line performance for the Shari’s Berries brand by enhancing the overall customer experience and leveraging the unique capabilities of our business platform to improve its operating efficiency,” McCann said.