The launch of a confectionery range marks a new journey for the company as it moves to capitalise on the success of Carte d’Or. It is already well known in the travel retail industry with beauty and hair care brands including Toni & Guy, Murad and Living Proof.
The Carte d’Or products cover both single chocolates, such as dusted and flake truffles, as well as indulgent bars including Dark Chocolate with Himalayan Pink Salt. Unilever said accompanying displays and merchandising have been designed to recreate the ‘feel of a French patisserie and the luxurious dessert experience of the ice cream in the “universal gift” of chocolate’.
The travel retail exclusive offering comprises a number of gifting items (400g bars, boxes of pralines, flake truffles and dusted truffles) and 10 choices of assorted 100g and 200g bars, in a bid to cater to both European consumers as well as the Asia Pacific region, where smaller bars are popular in some markets.
Wealth of experience
Rosalyn Frayna, Global Travel Retail Business Unit Lead for Unilever, said its wealth of experience with many successful ice cream brands including Magnum, Ben & Jerry’s, Walls provided the motivation to develop the Carte d’Or brand into something new for travel retail: “Unilever is the global market leader for ice cream,” she said. “Our experience puts us in the perfect position to launch this new range and naturally we want to focus on duty free and travel retail where the universal gift of chocolate has a massive appeal across all demographics.
“Our Carte d’Or ice creams are known for their quality; they are meant to be shared and enjoyed with friends and family. We’re confident we can translate that enjoyment and high quality experience so that it becomes as synonymous with the chocolate and confectionery buyers of global travel retail as it is with the millions of ice cream lovers who have made the brand a well-loved and permanent fixture in their homes.”