Nestlé adds ‘MORE’ to its KitKat and Yorkie bars

The new bars contain more fruit, nuts and cereal, along with more protein and fibre, to form a new ‘MORE’ range, the company has announced.

Alex Gonnella, marketing director for Nestlé Confectionery in the UK & Ireland, said: “We are really proud of these latest innovations. Whether it is fruit, nuts or oats; the fibre or protein they provide; this range really does offer more and is our next generation of chocolate bars with 30% less sugar. Most importantly, both of them taste fantastic​.”

Last month, it was announced the same UK-based Nestlé R&D teams have invented the first 70% dark chocolate made entirely from cocoa fruit. The chocolate, which will be used for the first time globally on a new KitKat in Japan, is sweetened by the pulp of cocoa fruit in a unique and innovative in-house development.

The same team is also responsible for Nestlé’s Yes! range of snack bars, which, similarly, use real fruit, nuts and vegetables ‘for a wholesome snack’. Yes! bars are now wrapped in recyclable paper after another breakthrough from Nestlé’s R&D experts in York.

The KitKat Chunky MORE will go on sale from Monday September 2, while the Yorkie MORE will follow before the end of the year.