Smith & Sinclair alcoholic cocktail gummies to launch in the US

By Jenny Eagle

- Last updated on GMT

Smith & Sinclair to expand in the US. Photo: Smith & Sinclair.
Smith & Sinclair to expand in the US. Photo: Smith & Sinclair.

Related tags Gummies Alcohol sweets

Smith & Sinclair, manufacturer of alcoholic cocktail gummies is expanding in Europe and the US, opening an office in New York.

Known as the 'Willy Wonka for grown-ups,' the London based company was co-founded in 2014 by now CEO Melanie Goldsmith & Smith & Sinclair’s head of innovation, Emile Bernard. 

Sherbet dippers

Its range of products include: edible cocktail garnish sprays, effervescent tablets that create instant cocktails and alcoholic sherbet dippers.  

With the global expansion, the business plans to be first to market with disruptive products in the alcohol and confectionery sector, launching in Germany, Spain, France, Italy, and the Netherlands in August, and in the US at the end of September.  

We are excited to expand our business globally and we have an aggressive global plan that will see Smith & Sinclair products launch in a number of different markets,​” said Goldsmith, CEO and co-founder,  Smith & Sinclair.

We always have new products and product ranges under development, with our next product launching in autumn, in-time for the festive season.​”

Goldsmith added that Smith & Sinclair is a company founded on innovation and disruption of the alcohol industry.  

We deliver one of a kind products and unique brand experiences for consumers. We’re ready for the US and are confident it will be a strong market for us. And we’re thrilled to be setting up an office in New York, as a centralised hub​,” she said.

Innovation division

As the London-born company moves into Europe and the US, it will be selling its disruptive products and growing its brand partnership and product innovation division.  

To date, growth of the business has been supported through investments from major backers, allowing the brand the opportunity to fast-track expansion internationally as well as delivering further ground-breaking products and ranges to a global market.  

Since its inception, Smith & Sinclair has grown through a desire to make adult products ‘more fun’.  

The pair began manufacturing their first products in their family homes and school kitchens, launching a market stall in Berwick Street Market in London's Soho neighborhood.

Since then, it has expanded to sell its products in retailers including Harvey Nichols, John Lewis, Amazon, Sainsbury’s, Scribbler and Oliver Bonas. 

“Smith & Sinclair was born out of our recognition that there was a gap in the market for a generation who were looking for something more experimental and theatricalwhen it came to home entertaining and gifting,” ​said Goldsmith. 

“We’ve watched the business grow over the past six years with such excitement, and with ongoing support from our team and our investors, we are thrilled to be introducing our products to a global audience.”​ 

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