Ferrero UK & Ireland appoint new PR company

Ferrero UK & Ireland has announced it has appointed London PR firm FleishmanHillard Fishburn as its corporate communications and public affairs agency.

The chocolate manufacturer produces some of the world’s biggest brands including Ferrero Rocher, Nutella and Kinder Surprise, and has registered double digit growth across UK and Ireland over the past five years.

FleishmanHillard Fishburn won the account after a competitive pitch that initially involved more than five agencies. CEO Jim Donaldson said: “We are delighted to have been chosen by Ferrero UK&I and very much look forward to working with them to communicate the passion and commitment of the business and the amazing contribution the company makes to this market​.”

The FHF team, with experts from the agency’s PA, corporate, social and crisis teams, will report to Charlie Cayton, Ferrero’s director of corporate affairs and communications.

She said: “We are delighted to be working with FleishmanHillard Fishburn (FHF) who share our values and our pursuit for excellence. We look forward to exciting times ahead working together​.”