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Nestlé Japan launches KitKat with cocoa fruit chocolate

By Anthony Myers contact

- Last updated on GMT

Nestlé's cacao-fruit KitKat chocolatory. Pic: Nestlé
Nestlé's cacao-fruit KitKat chocolatory. Pic: Nestlé

Related tags: Nestlé, Chocolate, Japan, Kit kat

Nestlé has launched its first product to use a unique chocolate made entirely from the cocoa fruit, using the iconic KitKat wafer to test consumer reaction in Japan.

The KitKat Chocolatory Cacao Fruit Chocolate is coated with a 70% dark chocolate that uses the beans and pulp from the cocoa fruit as the only ingredients.

Nestlé says the exclusive confectionery will be available in Japan for online purchase and in the KitKat Chocolatory boutiques in Tokyo, Osaka, Kawasaki and Hiroshima.

It comes individually or in an assortment box with other KitKat Chocolatory Sublime bars.

The launch of the KitKat Chocolatory Cacao Fruit Chocolate follows the announcement in July​ of the breakthrough to sweeten chocolate solely with cocoa pulp.

Cocoa pulp surrounds the cocoa beans, and is soft, sweet and white in color. Nestlé has developed a natural approach that allows it to extract the pulp and use it in chocolate, with ‘no compromise on taste, texture and quality’.

The launch follows a number of confectionery innovations through KitKat in Japan, such as ruby chocolate and volcanic chocolate.

Nestlé says further products sweetened with cocoa pulp will follow in other countries next year, through some of the company’s other confectionery brands.

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