As part of the role, Pak will lead SnackFutures, the global packaged food company's innovation and venture hub launched in 2018 with a focus on investing in innovative startups and developing new brands in-house. Last month, SnackFutures announced the launch of Ruckus and Co. kids' lunchbox smoothies at FoodNavigator-USA's FOOD FOR KIDS summit in Chicago.
“This is an exciting time for me to join Mondelēz International as the company continues to execute on its consumer-focused strategy and grow its strong portfolio of brands around the world,” said Pak. “I look forward to working with the team to identify new opportunities for growth and innovation.”
Pak was most recently with Target Corporation, where he was executive vice president, and chief strategy and innovation officer, where he had oversight of Target’s enterprise strategy and innovation efforts and helped lead the development and implementation of the company’s growth strategy. Prior to Target, he served as senior vice president, LEGO Retail/Shopper Marketing and Channel Development at The LEGO Group, where he led the company’s branded omnichannel retail business including e-commerce in more than 20 markets, and its shopper marketing and channel development efforts. Pak received his B.A. degree, with honors, in economics from Oberlin College and his MBA from Stanford University.
Pak will report directly to Mondelēz chairman and CEO Dirk Van de Put effective Jan. 13, 2020.
“Minsok brings extensive international experience developing and implementing enterprise strategies and growth initiatives in the consumer and retail sectors,” said Van de Put. “His track record of accelerating growth and driving transformation, together with his detailed understanding of the global consumer landscape, will be an asset to Mondelēz International as we continue to lead the future of snacking. We are pleased to welcome him and look forward to his contributions to our future growth.”