Brits opt for Crunchie in Christmas battle of Cadbury Heroes

By Anthony Myers

- Last updated on GMT

The Crunchie takes top spot in a tin of Cadbury Heroes this Christmas. Pic: Mondelēz
The Crunchie takes top spot in a tin of Cadbury Heroes this Christmas. Pic: Mondelēz

Related tags Christmas Cadbury Chocolate

Mondelēz International worked with YouGov to ask Brits to pick their favourite from a box of Cadbury Heroes and Cadbury Roses, with the results sure to spark a debate.

To mark 20 years since Cadbury’s Heroes hit UK stores and entered the annual Christmas gifting traditions, Mondelēz International, maker of UK brands including Cadbury, Oreo and Maynards Bassets, has revealed the official consumer rankings of Cadbury Heroes and Roses, as decided by the British public.

In what many may consider a surprise result, Cadbury Crunchie (13%) and Cadbury Twirl (13%) proved to be the nation’s favourite selection from a box of Cadbury Heroes, sharing the top spot and a place in the nation’s heart.

Nation's favourite

Mondelēz said despite being the ‘nation’s favourite chocolate’, Cadbury Dairy Milk, had to settle for third place in the official rankings (11%), being beaten to second spot by Cadbury Dairy Milk Caramel (12%).

Eclairs are the last to be eaten (6%) and last in the standings, however it’s a close call between all options, including more recent additions, Dinky Decker (8%) and Creme Egg Twisted (8%).

Aislinn Campbell, brand manager for Cadbury Heroes said: “Everyone has their favourite in a tub of Cadbury Heroes or Roses, and these results are sure to create some debate over the dinner table this Christmas, but the nation has spoken. We’d love to hear if people disagree with these results! Personally, it’s Cadbury Dairy Milk all the way for me​.”

UK ranking of Cadbury Heroes:

  1. Crunchie & Twirl (13%)
  2. Caramel (12%)
  3. Cadbury Dairy Milk (11%)
  4. Wispa (10%)
  5. Fudge (9%)
  6. Creme Egg Twisted (8%)
  7. Dinky Decker (8%)
  8. Eclair (6%) 

In another close battle, Hazel Whirl (14%) emerged as the champion in a box of Cadbury Roses, and in a surprise to many, Strawberry Dream was a close, and potentially surprising, second place (12%).

Bringing up the rear was the Caramel Bite (3%), voted Brit’s least favourite in a tub of Cadbury Roses, and potentially left languishing in the tub come Boxing Day.

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