New survey from Nestlé reveals how the nation eats its festive treats

By Anthony Myers

- Last updated on GMT

UK adults most associate Quality Street with Christmas. Pic: Nestlé
UK adults most associate Quality Street with Christmas. Pic: Nestlé

Related tags Nestlé Christmas

A timely new online survey, carried out by Ipsos MORI on behalf of Nestlé, has revealed that one fifth (20%) of UK adults (aged 16-75) typically start eating chocolate before or at breakfast time on Christmas Day – with almost half (48%) tucking in by lunchtime.

The survey found that when it comes to festive tins of sweets and chocolates, 73% of adults most associate Quality Street with Christmas.

Ellie Worley, senior brand manager for Quality Street said: “Quality Street has been a part of British Christmases for more than 80 years and the brand continues to combine tradition with innovation. Whether you love the Green Triangle, Toffee Penny or any of the other chocolates in the selection, we think there really is something for everyone, and that’s why the purple tin has become so symbolic with the festive season​.”

Chocolate still remains a popular stocking stuffer, the survey found, with 44% of Britons adding chocolate to their children’s or grandchildren’s Christmas stockings. It’s a particularly popular choice among women, with 49% opting to include chocolate compared with 39% of men.

Sharing the foils

Only 35% of Britons said they would usually let others pick first when sharing a box of chocolates with family, friends or colleagues at Christmas. 12% went further – saying they would pick out all their favourites before they get chosen by others.

A big no-no when it comes to sweet-sharing etiquette is putting the wrappers back in the box– one in three (32%) said they hate it when others do this. However, only 5% of respondents admitted to popping the wrappers back in themselves.

Jonathan Smith, senior brand manager for Christmas confectionery added: “We’re delighted that three quarters of people associate Quality Street with Christmas. It’s a much-loved part of Nestlé’s festive range, which also includes Milkybar, Smarties, After Eights, Rowntree’s Fruit Pastilles and Randoms - all of which come in tins, tubs and tubes that are made for sharing at Christmas​!”

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