Pladis appoints new chief insights officer

Snacking giant pladis has appointed Geoff Painter as chief insights officer with a remit to focus on growth.

Painter, who starts his new role today, will be accountable for leveraging the talent, skills and technology needed to pinpoint the company's growth opportunities and turn insights into market leading initiatives.

With a background that spans more than two decades in PepsiCo’s food and beverages businesses, Painter recently led Insights & Analytics for Asia Pacific and was a critical factor in the company’s rapid growth in the region. His previous assignments include posts with responsibility for China, India, Asia Pacific, Australasia, and the UK and Ireland, alongside serving as a member of PepsiCo’s Global Insights Leadership Team.

Chief executive officer Salman Amin said: “Geoff is a respected and proven, results-driven executive with 25 years of global consumer products experience across insights and analytics, strategic planning, innovation and brand building​.”

Painter said: “I am thrilled to be joining pladis as we move into a new decade with a strong and diverse portfolio of best loved brands. It is more important than ever to recognise that everything starts with the consumer and to place this understanding at the heart of everything we do. I look forward to joining the team and contributing to continued success at pladis​.”