Seasonal

NCA reveals America’s favorite Valentine’s Day chocolate filling

By Anthony Myers contact

- Last updated on GMT

Check out the NCA's Valentine's digital hub for fun facts and resources on how to celebrate the special occasion. Pic: GettyImages
Check out the NCA's Valentine's digital hub for fun facts and resources on how to celebrate the special occasion. Pic: GettyImages

Related tags: Valentine's day, Candy, Chocolate

Chocolate and candy are an iconic part of modern-day gifting, but while many people enjoy a piece of chocolate from a heart-shaped box during the Valentine’s Day season, not every consumer approaches selection in the same way, the National Confectioners Association reveals.

With Valentine’s Day fast approaching, 87% of consumers in America said they’re planning to celebrate the occasion by sharing a gift of chocolate or candy.

The National Confectioners Association (NCA) has revealed the nation’s favorite filling is caramel and that just 50% of chocolate lovers use the “map” in a heart-shaped box of chocolates to find their favorites, while 31% pick at random.

The remainder bites the corner to determine the chocolate’s filling (13%) or pokes at the bottom of the piece of chocolate (6%) to determine its contents.

When it comes to the most sought after filling, the NCA revealed that consumers largely chose caramel (32%), closely followed by nuts (24%) or a chocolate-based filling (21%).

No matter your preference, sharing confectionery products on Valentine’s Day is a celebration of the power of chocolate and candy to bring people together​,” said John Downs, NCA president & CEO. “Gifting these treats on Valentine’s Day is as iconic and tied to this moment as the heart-shaped box that so often marks the season​.”

As with past special seasons, the NCA is providing fun facts​ and resources on Valentine’s Day Central​ as part of the confectionery industry’s commitment to helping people manage their sugar intake by providing consumers with smaller pack sizes, clear calorie labels and more information online.

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