Consumer trends

Baby Ruth named Candy Bar Product of The Year winner

By Anthony Myers

- Last updated on GMT

Ferrero's Baby Ruth bar. Pic: Ferrero
Ferrero's Baby Ruth bar. Pic: Ferrero

Related tags Trends Ferrero

US consumer survey of product innovation recognizes new and improved iconic chocolate bar

Product of the Year USA, the largest consumer-voted award for product innovation, has announced that Ferrero Group’s Baby Ruth has been voted winner in the 2020 Candy Bar category.

Ferrero said it had improved the chocolate bar's quality by replacing oil roasted peanuts with dry roasted peanuts, revamping the packaging, and removing TBHQ, a food preservative.

In addition to its signature rich caramel and smooth nougat, the chocolate bar now has a higher ratio of US-sourced peanuts - Baby Ruth’s updated wrapping now includes packaging seals to help lock in freshness.


Designed to champion brands for product quality and innovation, Product of the Year has operated for 12 years in the United States, and over 30 years globally, acting as a trusted shortcut for shoppers in the marketplace.

Each year, Product of the Year accepts entries from consumer goods that demonstrate innovation in their function, design, packaging or ingredients, and a category winner is selected through Kantar’s nationally representative study.

"With so much product innovation happening across the industry, we're excited to be recognized as 2020 Product of the Year, and hear the overwhelmingly positive reaction from our fans​," said Silvia Borla, vice president of Marketing, Ferrero Chocolate Brands, Ferrero North America.

"The overall refresh perfectly exemplifies how we are creating exceptional quality products that answer consumer demand​."

Mike Nolan, global CEO of Product of the Year management, said: “For Product of the Year, it’s always been about innovation; yesterday, today and tomorrow – that’s what we love, are laser focused on and champion. Coupled with that, our unique process of polling 40,000 independent voters means shoppers, retailers and manufactures continue to genuinely trust the seal.”

  • The complete list of winning products of the 2020 Product of the Year Award is now available on

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