Expansion

Perfetti Van Melle to expand in Central America as it announces three product launches

By Jenny Eagle contact

- Last updated on GMT

Perfetti Van Melle (PVM) is expands its Chupa Chups range. Photo: Perfetti Van Melle.
Perfetti Van Melle (PVM) is expands its Chupa Chups range. Photo: Perfetti Van Melle.

Related tags: Perfetti van melle, Chupa chups, lollipops

Perfetti Van Melle (PVM) is expanding its Chupa Chups range including; Fun & Friends, 8 mini lollipops in Fox, Duck and Dog plush pouches, Cash Till Box and two new characters for its Backpack range.

The products will be launched in March this year and will be debuted at the Summit of the Americas exhibition in Orlando (March 30-April 2). 

Cash Till Box

Chupa Chups Cash Till Box contains six assorted fruit lollipops, created for the cash till point targeted at young adults and the characters Tiger and Panda will join Chupa Chups Backpack range, which consist of 16 fruit lollipops. 

Eric Vermetten, international account manager, PVM, said the brand has seen strong sales in Canada over the past year, which it mainly attributes to its collaboration with distributor DFX Distributions. 

Border store sales are on the rise thanks to the refurbishment of some stores creating a more inviting and interesting experience for travellers while interesting promotions, increased visibility and better assortments led to a great year in Canadian airports​,” he said. 

In the US, PVM has also seen great results in airports and border stores where it works in collaboration with Otis McAllister. For cruise ships, PVM applied its findings from 2018 to its 2019 strategy, making ‘excellent progress’ in this channel. 

Vermetten said PVM has intensified its partnership with TRS Latam in South America. 

This agency will be the eyes and ears in the market, visiting the retailers and shops​,” he said. 

Next to that, our South American distributor, Y. Lucas-Calcraft, is in contact with new retailers on the Brazilian side of the borders. These positive developments leave us much more optimistic about the year to come, especially in Brazil.​” 

Central America

Snoopy markers

PVM will soon be announcing a new distribution partnership in Central America, to increase its local presence and find new customers in the region. 

We have been working very hard and at improving our in-store assortment, with extra focus on the Cash Till Points and optimizing the visibility of our brands​,” added Vermetten. 

We very much look forward to introducing our new products and concepts at the Summit of the Americas exhibition and taking part in the various social events throughout the week​.” 

PVM has also gained the SNOOPY license for its line of Chupa Chups markers.

Snoopy joins Hello Kitty and replaces the license for Smurfs. 

The Snoopy Marker Pack contains 7 fruit lollipops, 8 markers and one booklet and will be available in Global Travel Retail from March 2020.

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