Juicy Drop Pop partners with Wrights Plastics to make the candy aisles ‘pop’

By Jenny Eagle

- Last updated on GMT

The Juicy Drop Pop Candy range. Photo: Juicy Drop Pop
The Juicy Drop Pop Candy range. Photo: Juicy Drop Pop

Related tags Candy Packaging Shelf life

Juicy Drop Pop has partnered with Wrights Plastics to create a two meter FSDU (Free Standing Display Unit) for its candy range in stores worldwide, including Saudi Arabia, UAE and South Korea.

Wrights Plastics is a POS (Point of sale) and in-house design specialist, involved in every stage of the product from concept to distribution. 

Candy pack shape

Bespoke FSDU for Juicy Drop Pop candy range

Mike Wright, MD, Wrights Plastics, based in West Bromwich, UK, said the client’s brief could not have been simpler. To create a sales-boosting FSDU based around the Juicy Drop Pop Candy pack shape.  

We developed a concept that not only reflects Juicy Drop Pop’s quirky pack design but supports Bazooka Candy Brands “edible entertainment” philosophy with its funky features and engaging desig​n,” he said.

The company had previously worked with the client manufacturing a feature FSDU for a different candy range.

This was a great project for all of the team. It highlighted the complete end-to-end service that we have developed over recent years to meet client demand. The client loved the end result so much we have started another project with them, delivering Cargo Transport Units for the Juicy Drop Pop range​.” 

Wrights Plastics has 50 years POS retail display expertise and an in-house CAD team. 

Vacuum forming

The manufacturing process included vacuum forming, line bending, laser cutting and drape moulding. ​All manufacturing was carried out at its 46,000 sq foot manufacturing base and then stored in its 9,000sq ft warehouse until required. 

At almost 2m high this FSDU really makes an impact

Our near-photographic image quality and text-perfect Océ Arizona printers meant the digitally printed POS more than matched the products zingy ‘popping’ colours and product images​,” added Wright.

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