The project is calling on its chocolatiers to nominate their favorite charitable organizations that embody the spirit of its heroine Lady Godiva and identify organizations that are in need of corporate support.
$25k grant
From the nominated nonprofits, Godiva will select five organizations, one in the US, Canada, Belgium, England, and China, that will each receive a $25,000 grant to continue their work to empower women.
"At Godiva, we aim to bring the spirit and values of Lady Godiva to life through our company culture and the way we do business every single day," said Annie Young-Scrivner, CEO, Godiva.
"This International Women's Day, we are honored to launch The Lady Godiva Initiative to recognize and reward charitable organizations across the globe that are changing women's lives for the better and making the world a more wonderful place."
Nearly 1,000 years ago, Lady GODIVA showed the world what it meant to be brave when she protested the unfair taxation of her citizens by riding through the streets of Coventry, UK naked on horseback. She stood up for what she believed in, and gave a voice to the voiceless.
Social media
Consumers are encouraged to share their own stories about women who have inspired and empowered them, using the hashtag #MyLadyGodiva on social media and if they visit a Godiva boutique or café and show the chocolatiers their posts, they will receive a special gift.
Godiva was founded in Brussels in 1926 by Belgian Chocolatier, Pierre Draps. It has distribution in more than 100 countries worldwide with a portfolio including: chocolate truffles, European-style biscuits, individually wrapped chocolates, Croiffles, gourmet coffees and teas.
