Ferrero pushes into gaming market with PlayStation4 content deal

Ferrero USA is running a PlayStation4 campaign in partnership with branded entertainment content publisher Square Enix to tie in with FINAL FANTASY VII REMAKE, one of the most anticipated game releases of the year.

Players who buy Ferrero’s Butterfinger, Baby Ruth or CRUNCH bars can score a dynamic FINAL FANTASY VII REMAKE theme for PlayStation 4 and powerful in-game accessories, the confectionery giant said.

Ferrero is the only candy company partnering with the content publisher and Silvia Borla, vice president of marketing, Ferrero Chocolate Brands, Ferrero North America, told ConfectioneryNews: "Square Enix is the perfect partner to help us get gamers excited about our delicious products, this partnership is an important next step in connecting Ferrero to the world of gaming​."

Participating players can also earn and redeem codes to download items that enhance characters in the game when it is released on April 10. Up to five different pieces of in-game armor and accessories that boost stats and abilities will be available, with more powerful items awarded after every code redemption1. In-game content offer available while supplies last.

"We think fans will be excited about the dynamic theme and items, and we appreciate Ferrero's partnership in bringing this promotion to players across the United States​," said John Heinecke, CMO of Square Enix West.