Apples are in as a natural flavour in 2020 for confectionery

The esarom apple portfolio covers a range of seasonal products starting with spring candies with apple blossom flavor; apple cookies in the summer months using flavors associated Braeburn or Fuji varieties. In autumn, the company produces cider notes from sweet to tangy in 'grown-up' fruit gums for the 'young urbans'. And in winter, everyone gets ‘Hygge’ and baked apple is the taste of the season.

“It is astonishing how diverse in taste a fruit can be which has become for us an everyday product​,” a spokesperson for esarom said. “The flavor profile depends on the wishes of the confectionery or fine pastries producer​.”

Trend scouts at Innova highlighted the rise of the Adventurous Consumer​ in 2019 and the ubiquitous apple has been one of the most cosmopolitan and timeless fruit flavors. It's also among the top 10 fruity flavors (source: Mintel GNPD) in worldwide product launches in the confectionery and fine pastries' segment.