The tub features special holes in the lid to display up to 10 of Al Wefag’s Borgat pop-up lollipops.
“Great snacking moments begin at the moment of purchase,” said Mohammed Yousuf Makba, supply chain planning manager, Al Wefag.
Unipak has proved to be more durable and practical than containers previously used by Al Wefag.
“Although we had previously sold the Borgat lollipops in tubs with holes in the lid for 3D display, this was easily damageable and required a labour-intensive additional cardboard insert for branding,” added Makba.
“Now, the UniPak tub with the special lid full of holes provides on-shelf impact with in-mould labelling, plus functionality. We can skip the cardboard insert and the lollipops look outstanding on shelf.”
Equally important, both the container and lid are made from polypropylene, which means the pack is fully recyclable.
“To support our sales, packaging must have quality and uniqueness,” said Makba.
“Other factors including logistics, size, weight etc., also play an important role. We appreciate the durability of the UniPak tub and lid; the pack gives the lollipops a premium look, including the flexibility to display the lollipops on-shelf in 3D.”
Thanks to IML guidelines from Superfos, the Al Wefag in-house graphic designer could work on the designs for the tub and the Superfos team was available in case technical support was needed.
“Superfos is our core packaging partner and we always get the latest updates from the industry,” said Makba. “Whether it’s technical advice, an insight on trends or other big ideas.”