Mondelēz completes acquisition of Give & Go
As with other recent acquisitions including Perfect Snacks and Tate’s Bake Shop, Mondelēz said it will operate Give & Go separately ‘in order to nurture its innovative and entrepreneurial spirit’.
Give & Go is also the owner of the famous two-bite brand of brownies and the Create-A-Treat brand, known for cookie and gingerbread house decorating kits.
Future of snacking
“As we continue to establish foundations in fast-growing snacking adjacencies, this is an important acquisition for our company that supports our ambition to lead the future of snacking,” said Glen Walter, executive vice president and president, North America for Mondelēz International. “We look forward to working with the Give & Go management team as they build on their leading position in the large and fast-growing in-store bakery channel.”
Give & Go will benefit from access to Mondelēz’s consumer and channel insights, procurement, marketing and sales resources to expand the reach of its famous brands to more consumers. Give & Go’s senior leadership team will retain a minority interest in the company and continue to run the business from their existing headquarters.
“This is a unique opportunity for Give & Go to join the Mondelēz International family and benefit from their capabilities to accelerate innovation, consumer engagement and strategic retail partnerships. We had a very successful partnership with THL and thank them for their support over the last three-and-a-half years,” said Joel Flatt, president and CEO, Give & Go.
