Tomra Food offers virtual help to its clients with demonstration centers

By Anthony Myers

- Last updated on GMT

Tomra Food's Virtual Demonstration Center. Pic: Tomra Food
Tomra Food's Virtual Demonstration Center. Pic: Tomra Food

Related tags Tomra sorting solutions coronavirus

Belgian food technology company has announced it is taking action to ensure business continuity while protecting its employees’ and customers’ health with the introduction of Virtual Demonstration Centers to provide interactive demonstrations during the coronavirus lockdown.

In a statement, Tomra Food company said the Covid-19 global pandemic is having a dramatic impact and it is critical to ensure the global food supply chain continues to function efficiently despite the disruptions caused by the current circumstances.

Fresh food suppliers and food processing operations are under pressure to meet the demand while facing the unprecedented challenge of operating within the restrictions on movement and contact needed to contain the spread of the virus and protect their employees, suppliers and customers.

Virtual demonstration capability

Tomra Food has developed virtual demonstration capability to take its Test and Demonstration Centers to the participants’ home office.

Ashley Hunter, senior vice president and head of Tomra Food, said clients will be able to book interactive sessions with the Centers in Leuven, Belgium, Xiamen, China and Sacramento, USA.

We are going through a period of unprecedented disruption. In this situation, our foremost priority is to ensure that we support our customers’ ability to maintain a consistent supply of quality food while keeping our employees and, by extension our customers’ and suppliers’ staff, safe and well.

Challenging times

“These are challenging times for all of us, both on a personal level and for our businesses, but it is vital that we keep up our collective efforts to keep the global food supply chain operating effectively​.”

Hunter said during these demonstrations, participants will be able to see firsthand Tomra’s sorting solutions in action. Throughout the session, they will be in contact with firm’s experts via live video link to discuss the benefits of these technologies in terms of quality, food safety, profitability and sustainability. 

Tomra Food said it has already carried out additional steps to keep its sorting operations running including increasing its stock levels of critical components to meet current and future orders of products and spare parts; and supporting customers with its existing sorting equipment by leveraging digital technology in a remote environment.

Hunter said this localized service structure puts it in the position to continue to offer efficient and swift local support to every customer around the world within the various governments’ crisis restrictions on travel.

Our overarching priority is to ensure the health and wellbeing of its employees, as well as its customers’ and suppliers’ staff. With all these actions, it is ready to help its customers navigate the challenges of this unprecedented crisis while protecting the safety of all the people involved​,” he said.

Related topics Processing & Packaging COVID-19

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