NPD
SmartSweets launches ‘world’s first-ever low-sugar and plant-based chew’
The low-sugar candy market leader’s mission is to ‘Kick Sugar’ and claims to be the number one fastest growing brand in the non-chocolate category, by creating candy that ‘consumers can feel good about’.
Better choices
Founder and CEO Tara Bosch said: “Since day one of recipe testing in my kitchen, I have been passionate about creating radically better choices to traditional candy that taste just as delicious as the candy we’ve all grown to know and love-without all the sugar.
“Cutting sugar in one of the most sugar ladened foods out there is no easy feat, but that challenge excites us. We are passionate about changing the narrative of candy from being something that’s a moderately enjoyed treat to a snack you can feel good about enjoying throughout the day.”
Sweet Chews are the first-ever plant-based and low-sugar chew in the candy market and the individually wrapped chews come in a bag with a variety of three flavors including Mango, Strawberry, and Watermelon.
“We’ve spent hundreds of hours in our Candyland kitchen perfecting our new Sweet Chews and are excited to launch the first-ever low-sugar, plant-based chew in the market. The possibilities are limitless as we continue elevating the #KickSugar movement and reinvent the candy aisle,” said Bosch.
- Sweet Chews are be available for purchase on smartsweets.com and each 1.6 oz bag filled with Mango, Strawberry, and Watermelon chews will retail at $3.29 and 12-pouch cartons for $39.48.
