NPD

‘Eat no Evil’ – Prodigy launches new healthy bars with a classic twist

By Anthony Myers

- Last updated on GMT

Prodigy's new  Cahoots bars. Pic: Prodigy
Prodigy's new Cahoots bars. Pic: Prodigy

Related tags sustainable vegan

Breakout chocolate brand Prodigy has announced two new bars: Coconut Cahoots and Peanut & Caramel Cahoots, along with the slogan: ‘Eat No Evil’, to reinforce its clean-eating, plant-based products with plastic-free packaging.

The London-based brand says its new-line bars ‘pay homage to UK favourites’ and are crafted to have less than half the sugar than mainstream alternatives, as well as being vegan-friendly with sustainable packaging.

Refined sugars and energy slumps are out and nutrient rich ingredients are in, all without compromising everything we love about chocolate​,” said Sameer Vaswani, founder of Prodigy Snacks. “I’ve spent a lifetime in the business of chocolate and I’ve seen the good, the bad and quite honestly, the evil ingredients and unhealthy processes that exist in so many chocolate snacks available today.

“It’s time for a chocolate revolution and Prodigy Snacks is reinventing chocolate for the mainstream market. It’s a rebirth of how chocolate should have been made – we are taking the classics we all grew up with and making them better for you and better for the planet​.”

The Cahoots bars are available to buy online from prodigysnacks.com​ and Amazon with distribution expanding later in 2020.

Related news

1 comment

Prodigy Caramel and Peanut Product

Posted by classic,

So all the peanuts were grown without pesticide and herbicide which obviously is a killer to wildlife. Seriously in those quantities. for an industrialised product. Where on earth could that possibly happen. So this is another billionaires investment and marketing gimmick to fool people.

Report abuse