NPD
‘Eat no Evil’ – Prodigy launches new healthy bars with a classic twist
The London-based brand says its new-line bars ‘pay homage to UK favourites’ and are crafted to have less than half the sugar than mainstream alternatives, as well as being vegan-friendly with sustainable packaging.
“Refined sugars and energy slumps are out and nutrient rich ingredients are in, all without compromising everything we love about chocolate,” said Sameer Vaswani, founder of Prodigy Snacks. “I’ve spent a lifetime in the business of chocolate and I’ve seen the good, the bad and quite honestly, the evil ingredients and unhealthy processes that exist in so many chocolate snacks available today.
“It’s time for a chocolate revolution and Prodigy Snacks is reinventing chocolate for the mainstream market. It’s a rebirth of how chocolate should have been made – we are taking the classics we all grew up with and making them better for you and better for the planet.”
The Cahoots bars are available to buy online from prodigysnacks.com and Amazon with distribution expanding later in 2020.