Sugar reduction

Kerry launches ‘TasteSense Sweet Suitable for Organic’ in preparation for EU regulations

By Anthony Myers

- Last updated on GMT

New laws surrounding labelling of organic products are set to come into force in the EU in 2021.
New laws surrounding labelling of organic products are set to come into force in the EU in 2021.

Related tags sugar reduction European union Organic

Company says its flavour modulator range (FMP) is designed to address the upcoming European organic regulation regarding flavourings for organic food and beverages to have at least a 95/5 structure — meaning 100% natural with at least 95% derived from the named source.

Taste & nutrition company Kerry has released its ‘TasteSense Sweet Suitable for Organic' and says it will be fully compliant with the extensive updated EU regulations for organic foods and beverages set to take effect on January 1, 2021.

This new ‘suitable for organic’ natural X flavouring ‘modulation’ technology addresses the evolving consumer and regulatory demand for more natural flavourings and reduced calories in food and beverages, facilitating sugar reduction by up to 30%.

This innovative product line delivers a superior and clean sweetness profile, improves the mouthfeel of sugar- or juice-reduced food and beverage products and can mask acidity and astringency, a spokesperson for Kerry said.

In addition, some options of the TasteSense Sweet Suitable for Organic portfolio are also stevia derivatives-free, addressing the growing preference in a number of EU markets for natural flavourings with modifying properties (FMP) solutions that are not derived from stevia, but instead use alternative botanical sources as precursors​." 

This new range complements and integrates the broad range of 'Natural X Flavouring and Extracts' available in Kerry’s Taste portfolio, offering a complete, high-performing, clean-label and cost-effective choice of fruit tonalities, brown flavours and botanicals. All of these features will be now required in organic food and beverages, a large step beyond the previous usage of simply 'Natural Flavourings​,'" said Jem Greenwell, general manager, Taste – Europe & Russia.

“These incoming regulations will affect all organic and traditional food and beverage manufacturers who want to reduce or remove sugar and use an organic claim without compromising on taste to do so​.”

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