Created by James Cadbury, the great-great-great Grandson of John Cadbury, the brand redesign also incorporates Love Cocoa’s ‘One Bar = One Tree’ campaign.
The initiative aims to plant 500,000 trees in northern Cameroon in a bid to fight against deforestation and climate change.
Love Cocoa says that for every product sold, the brand has pledged to plant a tree, “tapping into the growing conscience gifting trend and setting the brand apart from competitors”.
Working in partnership with the charity Trees for the Future, Love Cocoa says it hopes the campaign will benefit both cocoa farmers and the environment.
“We believe the redesign showcases the exceptional quality and taste credentials of Love Cocoa. The brand has grown +400% over the past two years, and is expected to hit £1.5m ($1.89m) revenue next FY. With that in mind, we felt the time was right for a refresh. We’re looking forward to introducing the transformed Love Cocoa brand to existing shoppers as well as draw in a legion of new fans. We are also proud to be partnering with Trees for the Future and are committed to planting 500,000 trees in 2020, helping local communities in West Africa badly affected by deforestation,” says Cadbury.
Minimalist design
Featuring a series of minimalist, design-led prints emblazoned with gold, the new-look bars are also square in the sense of being ‘fair and square’, echoing Love Cocoa’s environmental ethos. The brand’s cocoa is sustainably sourced, working with a family run supplier that guarantees cocoa farmers higher than market price. Handmade in the UK, the packaging is also 100%, said Cadbury.
The products are available from Anthropologie, Fenwick, Harrods, Liberty and the Love Cocoa website plus independent retailers across the UK.
