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Barry Callebaut launches BC LIVE digital events platform in US and Canada

By Anthony Myers contact

- Last updated on GMT

BC LIVE kicks off the week of June 22 with ‘Centennial Chocolate Trends’, and a chance to meet the Gen Z & Millennial consumers. Pic: Barry Callebaut
BC LIVE kicks off the week of June 22 with ‘Centennial Chocolate Trends’, and a chance to meet the Gen Z & Millennial consumers. Pic: Barry Callebaut

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Inspired by new ways of working during COVID-19 pandemic, Barry Callebaut says BC LIVE will be engaging customers on a virtual journey of chocolate and cocoa.

Barry Callebaut has launched BC LIVE​, a new digital events platform that will include a series of ‘bite-sized’ webinars to understand lifestyle choices like vegan and keto, and how chocolate can play a role to meet these specific consumer needs.

Aimed primarily at food manufacturers in the United States and Canada, BC LIVE is described as a curated and high-touch digital experience, led by the company’s in-house industry experts, “that will deliver information that food manufacturers need to know about today’s chocolate trends and solutions​”.

BC LIVE kicks off the week of June 22 with ‘Centennial Chocolate Trends’, hosted by Steven Levi, Barry Callebaut’s cocoa sales manager, North America. The webinar will offer a chance to meet the Gen Z & Millennial consumers ‘that are shaping & accelerating Good For You and Good For The Planet trends, and how their choices are influencing innovation in confectionery, snack bars, cookies, ice cream, drinks, and more, in North America today’.

We look forward to offering exclusive content in our three-part webinar series, including a session featuring our in-house chefs who will bring our favorite applications to life with a ‘better for you, better for the planet’ twist​,” said TJ Mulvihill, VP, Marketing, North America.

Laura Bergan, director of brand, marketing, said customers will learn about trends in wellness & sustainability; product solutions, including the launch of two new solutions, for vegan and other growing lifestyle categories. "Plus​," she said, "get a behind-the-scenes new concepts creation experience of “Better For You” treats created by our chefs in real-time."

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