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Cadbury Foundation makes donations to West Midlands and London charities

By Anthony Myers contact

- Last updated on GMT

Award-winning children’s early intervention charity Chance UK, has been chosen by London-based employees at Mondelēz to receive a donation. Pic: Mondelēz International
Award-winning children’s early intervention charity Chance UK, has been chosen by London-based employees at Mondelēz to receive a donation. Pic: Mondelēz International

Related tags: Cadbury, Mondelez International

The Cadbury Foundation has made a £25,000 donation to West Midlands charities in the UK, where the chocolate company has had a presence for almost 200 years.

Birmingham Children’s Hospital Charity, Lindens Primary School in Walsall, Cannock-based charity Special Needs Adventure Playground (SNAP) and Grocery Aid have each been granted £5,000 from The Cadbury Foundation, while Sandwell Advocacy and Cerebral Palsy Midlands have received £2,500 from the Foundation, as part of Cadbury owner Mondelēz International’s ‘Your Charity Your Choice’ scheme.

The Cadbury Foundation has also made an undisclosed donation as part of the ‘Your Charity Your Choice’ to a London children’s early intervention charity Chance UK, which is dedicated to supporting children experiencing emotional and behavioral difficulties.

Each year, Mondelēz UK employees are invited to nominate wellbeing-related charities or projects close to their hearts, with the final shortlisted charities voted for by the wider work force.

Felicity Newland, sales revenue planning manager at Mondelēz, nominated Chance UK to receive the bursary. “Over the past 12 months I’ve been mentoring a fantastic child through Chance UK and during this time, I truly believe it has not only changed their outlook on life, but also mine​,” she said.

Throughout my time with the charity, I’ve been able to witness the difference that Chance UK’s programmes can make, offering encouragement and support to so many children. The work they continue to do is life-changing and this grant will enable them to continue providing more brilliant work to those in need​.”

Welfare

The Cadbury Foundation, which celebrates its 85th birthday this year, was set up in 1935 in recognition of Richard and George Cadbury and their investment in the welfare of their employees and the local community.

Tom Higgins, a technician from the Bournville-based factory in the West Midlands, nominated Birmingham Children’s Hospital Charity on behalf of a colleague whose young daughter was recently diagnosed with Type 1 diabetes. With the team seeing the support and life-changing work of the hospital first-hand, his nomination received huge backing from his Bournville-based colleagues.

Kelly Farrell, community affairs manager at Mondelēz International, said: “We’re extremely proud to be able to support the charities that are important to our employees through our ‘Your Charity Your Choice’ scheme. Each of the charities selected by our West Midlands based employees represent exactly what this scheme is about​.”

Mondelēz International has pledged £90,000 this year across its UK sites as part of the ‘Your Charity Your Choice’ campaign.

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