With a raise in demand from consumers for ethical and quality chocolate, the new Divine Chocolate bars included the firm's best-selling Dark Raspberry bar, its Milk Toffee & Sea Salt bar and its newly branded Gin and Tonic bar.
These will be joining their existing impulse bar range, which is already available to Co-op customers, a spokesperson confirmed.
Fairtrade Divine Chocolate has a unique business model. Kuapa Kokoo - a farmer cooperative in Ghana that grows the quality cocoa that makes Divine Chocolate - also owns a stake in the company.
This means farmers receive a share of the profits they help to create, giving them more to invest in their families, farms and communities. This makes Divine a perfect fit for Co-op as both brands are owned by their members, meaning members get a chance to have a say in how they are run.
Jon Marlow, Divine’s sales director, said: “We’re delighted to be launching three of our best-selling, delicious chocolate bars with The Co-op. Our shared values make this the perfect fit. At Divine, we’re passionate about bringing people great chocolate but we’re also passionate about supporting cocoa farmers and ensuring that every bar of chocolate that we sell makes a real difference to their lives.”
A spokesperson from Co-op said: “We are proud to have worked with Fairtrade pioneer Divine since 2000. As we enter our 20th year of partnership, we are delighted to launch three new delicious Divine bars that change lives for Fairtrade producers and their communities.”
With a total commitment to Fairtrade, social enterprise and B Corp, Divine told ConfectioneryNews it is committed to maintaining a sustainable and traceable supply chain “driving positive change around the world”.