Over the past several months, Yowie has made donations to numerous children’s hospitals, shelters and medical centers to show its support and admiration for frontline healthcare workers and patients, a spokesperson said.
Yowie began coordinating with hospitals and shelters in early May to donate its products, including ‘surprise inside’ chocolate eggs, gummies and bites.
The company said its ultimate goal was to give healthcare workers and patients a sweet treat to help them through long and exhausting shifts while standing on the front lines to help communities and patients fight the coronavirus.
“Our company has always been about bringing a smile to children’s faces through our variety of products and we wanted to extend this to our frontline workers and their patients during this challenging time,” said Cynthia Thayer, CMO of Yowie Group. “Enjoying a quick sweet treat or the ability to offer one to a young patient while working around the clock to save lives is something we knew we could provide in supporting our essential workers.”