Myprotein and Swizzels have announced a world-first partnership to bring a sweet treat without the guilt, to the masses.
As part of Myprotein’s 16th birthday celebrations, five new limited-edition products have been released on the market, combining the unmistakable flavours of Swizzels favourites, with Myprotein’s best-selling sports nutrition products.
Industry-leading Clear Whey Isolate with be available in Refreshers, Love Hearts, Drumstick and the love-them-or-hate them Parma Violet flavours.
The range will be available while stocks last across outlets in the UK and online, and each serving will still contain 20g protein, low sugar and less than 90 calories.
A brand-new Drumstick flavour Layered Bar will also be available as a limited-edition offering, with the layers of protein taking on the iconic red and yellow colours and flavours. All without compromising on the nutritionals, each bar contains 20g of protein with only 3g of sugar.
Matthew Moulding, founder and CEO of THG, owners of Myprotein, said: “Innovation is key for Myprotein; we are always looking to push boundaries and break the mould, so it made sense to join forces with an exemplary brand. We have high hopes for this launch, and what is set to be a great, strategic relationship.”
The limited-edition birthday range is the start of a two-year partnership between the two iconic brands.