In brief

Modern new look for Ferrero’s Crunch bars

By Anthony Myers contact

- Last updated on GMT

Pic: Ferrero
Pic: Ferrero

Related tags: Ferrero brands

Ferrero has announced a revamped look with a new logo for its popular Crunch chocolate bar. The blue and red wrapper “everyone knows and loves will still stand true”, but is now completed with a modernized look to visually depict its 100% real milk chocolate and crisped rice ingredients.

Ferrero acquired Nestlé's North American confectionery business in 2018, when the Crunch brand was last redesigned. They we were also reformulated in 2018​.

The new logo and packaging will be used across the entire Crunch line, including Buncha Crunch, fun-sized bars and mini standup bags, Ferrero said.

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1 comment

Great

Posted by Susie Perri,

It needed to be revamped Nestle put to much was in there candy bars. I'm 61 years old and I haven't eaten a Nestle's candy bar in 50 years. This will be nice to try again. Making chocolates you learn a lot

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