Founder Jane Reucroft said a chocolate gift makes an ideal addition and all four bars fit into one of its brand Design Stories for opportunities to cross-sell.
The brand operates a B2B and B2C business and the chocolate bar launch was planned for the postponed Home and Gift trade fair in Harrogate.
“Confectionery has always been an attractive option for us as a brand extension and our growing list of stockists has asked for it to merchandise with our other products.
“In light of COVID and the subsequent disruption to international supply chains, we’ve reviewed our product portfolio and decided this was the right time to launch the range,” said Reucroft.
The chocolate is sourced and manufactured in the UK, she said, and “independent gift retailers are adding artisan confectionery to their offer and there’s a demand for new brands with a fashion connection.”
The capsule collection is made up of four best-selling flavours including: Salted Caramel Milk Chocolate; Milk Chocolate; Mint Dark Chocolate; and Dark Chocolate.
Each bar is a 90g, protected in silver foil packaging and wrapped up in a colourful branded wrapper, which are both recyclable. The chocolate is palm oil free and suitable for vegetarians. The dark chocolate is suitable for vegans.
A Gift From The Gods is distributed in the UK by My Gifts Trade. The chocolate bars RRP is £3.25 and are sold wholesale in packs of 12.