The promotion will give independent retailers the opportunity to take an even bigger bite out of snacking market with the new format for the £14.1m ($18.6m) bestseller.
Jonathan Bull, head of McVitie’s commercial & seasonal brands at pladis UK&I, described the launch as “independent retailers’ ticket to sales growth in the Everyday Treats category,” which will attract interest from both the brand’s loyal shopper base, as well as new shoppers looking to bag a bargain.
“Flipz is one of our most exciting success stories in recent years,” he said. “The brand is absolutely propelling growth in the category and, in the impulse channel, it’s outpacing the rest of the growth in Everyday Treats at six times the overall category rate.
“Sales of Flipz are up 57% in impulse , and our Flipz Milk Chocolate variant has been a particular hit in the channel. PMPs remain a sure-fire way of demonstrating value to shoppers and, in turn, driving sales - in fact, PMPs generate a third of the sales in the convenience channel.”
Flipz Milk Chocolate PMP is available to independent retailers and wholesalers in an 80g pack format at an RRP of £1.00.