Initially available only in Germany from November, the new bars are part of Lindt’s HELLO range and will be wrapped in recyclable packaging, the luxury Swiss chocolate company said.
The move follows the trend and growing demand for plant-based chocolate, which, according to Transparency Market Research, will significantly boost the global market in the coming years.
The Lindt announcement comes after similar plans by Galaxy, who announced earlier it is bringing a vegan range to the UK, becoming one of the first large brands to offer a plant-based alternative to milk chocolate.
As reported by ConfectioneryNews earlier this year, Cadbury’s parent company, Mondelēz International, is also set to launch a vegan chocolate bar, as the trend stole the show at ISM2020.
The Lindt & Sprungli oat-milk bars will be available in three different flavors — Hazelnut, Salted Caramel, and Cookie — with each 100 gram bar on sale for €2.99.